The Velvet-Leaved Hibiscus is a small blueish-grey shrub which grows to about 30cm high. The plant has a dense velvety covering of short whitish hairs, and the fruits are a silky, round capsule. It is long-lived and flowers from late spring to autumn. The Velvet-Leaved Hibiscus is an uncommon species that occurs in small clumps, rarely as isolated plants. It prefers sand dunes and unstable sandy red earths, and is drought-tolerant and unpalatable to stock.

Distribution of the Velvet-leaved hibiscus in Australia.